It's no secret that the advisory profession is becoming increasingly saturated, and with more and more big-name companies offering holistic planning advice, advisor differentiation is essential. What are you doing to demonstrate your unique skill set and added value to prospects?

 In our content-driven world, advisors distinguish themselves by frequently producing and disseminating written content that reflects their brand identity and engages their target audience.

I help established advisors attract their ideal client, nurture existing client relationships, and substantiate themselves as experts in their field by writing and disseminating high-quality, customized content on their behalf.

Each tool in the content marketing toolbox is designed to serve a unique purpose. Not only do I help you identify which content marketing techniques will best serve your firm's goals, I personally put them into action.

Of course, it all begins with writing engaging, compelling content. But this is only half the battle. I then leverage that content through email and social media to ensure your content makes an impact and accomplishes your firm's unique objectives.

1) Locate

• Your Ideal Client
• Your "Why"
• Your unique skills and strengths

2) Analyze

• Where your current content marketing plan may be lagging
• If your website needs an overhaul to better reflect your image and your specialty
• Which tools will best suit your goals

3) Create

• Written content that educates and engages your target audience
• Branded images to help promote the written content
• Lead generation magnets to build your email list

4) Disseminate

• Website
• Social Media
• Email Campaigns
• YouTube
• Landing Page