Olivia Luper is a professional writer and content marketing strategist for fee-only, Registered Investment Advisors.
It's no secret that the advisory profession is becoming increasingly saturated, and with more and more big-name companies offering holistic planning advice, advisor differentiation is essential. What are you doing to demonstrate your unique skill set and added value to prospects?
In our content-driven world, advisors distinguish themselves by frequently producing and disseminating written and visual content that reflect their brand identity and engage their target audience.
I help established advisors attract their ideal client, nurture existing client relationships, and substantiate themselves as experts in their field by writing, creating, and disseminating high-quality, customized content on their behalf.
Each tool in the content marketing toolbox is designed to serve a unique purpose. Not only do I help you identify which content marketing techniques will best serve your firm's goals, I personally put them into action.
Of course, it all begins with creating engaging, compelling content. But this is only half the battle. I then leverage that content through email and social media to ensure your content makes an impact and accomplishes your firm's unique objectives.